Dior Loyalty Program Gift Promotions 2024

I’ve been talking about Dior Beauty A LOT on my blog as of recently and that’s means that I’ve also been talking about Diors Loyalty program.

Like many other beauty carriers, Dior offers incentives for shopping directly through them.

I personally think that Dior has one of the best beauty loyalty programs out there with amazing gifts and benefits at each tier.

So I wanted to put together this quick blog as a reference guide for the Dior Beauty Loyalty program, showcasing how to sign up and what perks and gifts you receive at each level.

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Table of Content

Update October 2024

I’m updating this article because Dior has updated their loyalty program as of October 2024.

I will update the rest of the blog as well, but here are some quick updates to be aware of:

1. 1. The minimum spend for each level has gone up significantly.
2. 2. Dior no longer offers a welcome gift to new members.
3. 3. While minimum spends have increased, new benefits have been added to each level

Overall, I would say that the Dior Loyalty program has been devalued during a period where many beauty brands are ramping up their client gifting programs.

However, this program still has a lot to offer especially for their more causal shoppers.

Continue reading to see if this program is a good fit for you.

Dior Promo Codes

Before we get started, I just wanted to share some quick Dior promo codes that I have found.

Dior is known for rotating their promo codes frequently so just because these worked today doesn’t mean that they will work in the future. But it doesn’t hurt to try.

Also note that many of the promo codes that Dior uses require you to be a loyalty member, which is even more reason to sign up!

Click here to shop!

What Exactly is the Dior Loyalty Program?

The Dior Beauty Prive program formally known as the Dior My Exclusive Loyalty program is a way for frequent Dior Beauty shoppers to gain extra value from the brand and build a stronger connection.

In exchange for your email, members of this loyalty program gain a variety of perks based off what level of spend you have made with the brand in one calendar year.

With 4 tiers: Pearl, Sliver, Gold and Platinum, Loyalty members can climb up the rung with each purchase they make gaining better perks a long the way.

Loyalty members also get early and exclusive access to in person and virtual Dior events as well as have certain promo codes and gift with purchase options revered just for their use.

Where do I sign up?

Signing up for the Dior Beauty Prive is easy. You can sign up through this link here, or you can visit a participating boutique and sign up in person.

How do I receive my tier status gifts?

I wanted to talk about this question as well because I was initially confused on how this processed worked.

When you qualify for a gift from Dior, they will place the gifted item in your cart for you to check out.

You don’t have to make any additional purchases or charges to get your gift.

Just simply go through the checkout steps (it will have you skip billing) and then submit.

I’ve noticed that sometimes there’s an issue with placing your order for your free gift. While this can be frustrating, if you wait just a little bit, it should go through.

If this doesn’t work, reach out to Dior customer service and they will manually ship your gift out.

When Dior ships your gift, they use their standard ground shipping so it can take up to a week to reach you. If you want your gift to arrive faster, you’ll have to make a purchase in order to get additional shipping options.

Lastly, it appears to be a toss up on if Dior will send your gift in their special couture gift wrapping. Currently, items purchased are shipped in their eco friendly packaging unless you specify otherwise.

However, all my gifts have been shipped in the couture packing without having to ask.

Pearl Tier and Welcome Offering

The Pearl tier is introductory level for the Dior Beauty Loyalty program.

Admittedly, this tier doesn’t offer much (not even a birthday gift) but this doesn’t mean that you get nothing.

New to this tier is a 1 -1 consultation with Dior’s Pro team.

Where as before the 1-1 consultations were revered for Gold and Platinum members, Pear members can now have 1 15 minutue conversation with a Dior Pro team member a year. This conversations can be great if you are trying to nail down products that will work best for you.

Pearl members now also have access to Dior’s online Masterclasses and specail events. These classes are nice because they go in-depth about how to use certain products plus participants get discount codes for special gifts if they choose to make a purchase.

Also upon membership you gain free ground shipping and complementary gift wrapping on all orders.

I think this is nice because sometimes you just want 1 small item off the site but don’t want to pay the $10 to ship it.

While Dior has added some benefits to the Pearl status, they have also removed some as well.

Dior use to offer ‘Challenges’ starting at Pearl status, where you could do daily challenges to learn more about the brand and its history and collect lucky charms that you can redeem for a chance to win a prize.

As someone who loves diving into the history of these brands,I found these to be really fun, but they have seemingly done away with this.

With Pearl tier you also use to receive a free luxury miniature with your second purchase. However they have done away with this as well.

This is sad because I love Dior miniatures –they’re great for travel, for discovering new to you products from the brand, plus they are just super cute to look at.

But this second purchase miniature is no longer offered as a perk for Pearl Status.

Welcome Offer

With the change in how Dior has structured their loyalty program, I’m unsure if they will be offering any more welcome gifts.

In the past, these would pop up a few times a year and it was the best way to join the program.

With the welcome offer, you’d receive an additional gift with either your first or second purchase from Dior, depending on the offer.

I joined when they were offering this beautiful cellphone charm. I love this and some times use it as a fashion bracelet.

To receive the welcome offer, you’d have to join through one of their promotional links and then input the promotional code they give you at check out. These welcome offers are also only available for new accounts, so if possible keep your eyes peel for them.

Again, I’m not sure if they have done away with this or not, so I’ll keep you posted if I see them floating a welcome offer around.

Silver Tier

Before members gained Silver tier status once they made 2 purchases totaling $150.00USD combined (ex: 1st purchase totals $125.00USD and 2nd totals $25.00USD will get you Silver status).

Now however, members will have to meet a minimum spend of $350.00 USD between at least 2 purchase; this is just about a 45% increase in minimum spend.

My tip here is that if you are entering the Dior Beauty Prive program knowing that you’re going to be making a larger purchase, break it up if you can so that you can reach this tier faster (as the 2 separate purchases is a conditions that must be met here).

Members are still welcomed to the Silver Tier with a gift.

I have not found what the updated gift looks like, however the welcome gift I received was a 3 piece sample selection of some of Dior’s most iconic beauty items. These Include J’adore, their Iconic 999 shade lipstick and Dior Prestige facial serum.

This sample set is almost identical to the one offered in this holiday set here that Dior offers, So it’s nice to see that they are giving it essentially as a gift for those who choose to shop directly with the brand.

Recently, a lot of Dior’s gifts have been centered around their map motif, so I wouldn’t be surprised if the new Sliver Status gift was something from that collection.

Gold Tier

The Dior Beauty Prive penultimate tier, Gold, is marked with a dramatic increase in value for the perks and gifts sent to members.

Before to reach the Gold Tier, you must have completed 3 purchases totaling $500 combined, or have made a single purchase of at least $900 dollars.

Now you must $800 between 3 purchase. This is an increase of nearly 40%.

Once achieved, Gold Tier member will enjoy a beautiful welcome gift.

While I do not know what the current offering is, I received a full sized off/on cleaning mousse from Dior that arrives in a beautiful Dior beauty case that can be converted into a mirror.

Gold Tier members are also eligible to receive a birthday gift from Dior. This year the birthday gift for the Gold tier is a beautiful Dior notebook.

Lastly, Gold members are also eligible to receive 1 30 minute virtual consultation with a Dior beauty expert. I love this perk because I live 3 hours away from the nearest Dior boutique and can’t easily test shades on myself. Having the ability to sit down and chat with an expert for free just makes so much senses to me. However, this is a full 15 minutes less than what Gold members use to receive so you are loosing value here

Platinum Tier

The final tier in the Dior Beauty Prive program is the Platinum Tier.

To gain accesses, you must make a minimum of 4 purchases totaling $1600.00 or more. This is almost double the old minimum spend of $900.

This is an expensive entry point, but some more value is offered to members in this tier.

For my Platinum tier welcome gift, I received a Dior 4 piece brush set in a makeup vanity case. The retail value for the brushes alone is valued at $159.00USD, so this is a wonderful gift to get, especially for us travelers.

The current gift appears to be a similar travel vanity with comes with a minor skin care products and a towel, valued at around $165.00. So the value is still there for the Platinum gifts as well.

Just like in the Gold tier, Platinum members will also receive a birthday gift.

This year, the birthday gift includes a bottle of Miss Dior Hair Mist (One of my favorite fragrances that I recommend here) valued at $70.00USD and a rose quart hair comb which I think is GORGEOUS!

And revered exclusively for the Platinum tier is the Dior Seasonal gifts.

This use to be just for the holiday’s. But now they are sending out one for the holidays and one for the summer.

These gifts typically tend to be full sized skin care products from Dior which can range from $300-$400 each.

This is about $860.00 worth of retail value in gifts. While this is a nice amount. It’s still hard for me to wrap my head around the new minimum spend here at $1,600.00.

Lastly with Platinum stats, members use to enjoy a personal virtual consultation 3 times a year instead of just the once with Gold.

Now however they have 1 consultation once a year, with access to exclusive in person events and Masterclasses only for Platinum status members.

Final Thoughts

If you’re into Dior Beauty, then I still think signing up for their loyalty program is a smart move.

It’s 100% free to join, you gain accesses to promo codes exclusively for loyalty members and they have some of the best gifts of any beauty program that I’ve seen.

The major draw back to this program now is the threshold for reaching the more elite tiers.

While Gold status may still be reasonably attainable for the Dior beauty fan, Platinum status will be harder to hit, even for their loyal customers.

Even if your goal isn’t to reach Gold or Platinum tier status, the free welcome gift at Sliver, use of exclusively members only promo codes, shipping and invitations to excessive Dior events that you get with Pearl and Sliver status are worth handing over your email if you shop at Dior occasional.

If you’re loving learning more about Dior Beauty and what they have to offer, consider joining us over on Instagram. I’ll post more about current promotions, welcome offers and gifts that they are offering over on there!